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Channel: Business Analytics – John Bugay
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Introducing 4Segments

4Segments will revolutionize how you use and share data 4Thought Marketing introduced 4Segments at Oracle’s “Modern Marketing Experience” (#MME15) – this a tool that will revolutionize your ability to...

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Building Personas: “Soccer Moms”, “Fearful CEOs” and other people who may buy...

One of the most important things that sets your marketing message apart from the others is “relevance” – if your message is relevant to the recipient, it’ll go a lot more smoothly from the inbox to...

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Knowing the Future

“The opportunity is to move from sense-and-respond decision-making to a predict-and-act model.” — Ambuj Goyal, General Manager of I.B.M.’s information management business....

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“We’re already doing that”

As part of my routine calling of past contacts, I called a bank that I had worked for in the past, and I told them about a predictive modeling software solution that gives community banks a structured...

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I received the following recommendation yesterday

Yesterday I received the following recommendation from our “Success Manager” at Eloqua — a person whose job it is to help their clients understand this complex system: “I had the pleasure of working...

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